Marketing and client development are particularly challenging tasks for most law firms. Differentiating your firm, reaching decision-makers with convincing messages, and maintaining a reputation for incomparable expertise — all demand strategic planning and professional attention.

Legal World Marketing works with you to execute meaningful marketing that delivers results. We strategize with you to identify your unique promises, establish targets and goals, and deliver a cost-effective program.

Sophisticated planning results in repeated contacts with your preferred prospects, giving you better opportunities to increase your client base.

• Marketing Strategy and Planning — Identify target markets, analyze and perfect identity and messages, set objectives and budgets, collaborate on tasks to execute plan.
  
• Identity Enhancement & Differentiation — Develop identity and branding strategies through analysis of opportunities, strengths and history. Build firm identity based on market differentiation and client needs.
  
• Client Development — Develop and research target lists, communication strategies, and tracking systems for new business development, cross-selling, and referrals.
  
• Web Site Development and Internet Marketing — Design and direct navigation, layout and/or content for firm web sites. Identify and execute opportunities to use email, blogs, banner advertising and other electronic tools for firm marketing.
  
• Newsletters and Direct Mail — Develop plan for production and delivery of print and electronic messages to target audiences. Provide services as needed: research, copywriting, photography, design, mailing or electronic delivery, list management.
  
• Public Relations — Develop PR strategies and plans. Write and place news releases, articles, case studies, interviews and coverage of events. Identify speaking opportunities and manage appearances.
  
• Seminars, Retreats & Events — Plan and implement events to achieve firm objectives for client or internal relations, business development, public relations. Produce presentations and leave-behind materials. Identify strategies for follow-up analysis and business development.
  
• Print Materials — Develop, budget and produce printed materials for marketing efforts, including brochures, media kits, reprints, and white papers.
  
• ROI — Create tracking systems to monitor results and ROI of marketing and business development efforts.

When you are ready to take your marketing to the next level, Legal World Marketing will help you succeed.